Georgia · Tbilisi

Car rental software for Tbilisi, Georgia

Tbilisi car rental software that records check-ins, deposits, and payments — built for Georgia’s hybrid car and scooter rental market.

Rental market study · updated on 13/09/26

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Local market

The car and motorbike rental market in Tbilisi

population

1.1 million

peak season

May–June and September–October

main visitors

International tourists, EU nationals, domestic travelers

typical fleet

Cars dominate; e-scooters growing via JET and similar services

Market context

Understanding the Tbilisi car and motorbike rental market

Tbilisi’s vehicle rental market is shaped by its role as Georgia’s tourism gateway and transport hub. International visitors — including a record 5.5 million in 2025 — arrive primarily at Tbilisi International Airport, where global brands like Hertz, Sixt, and Europcar operate desks alongside local firms such as Greenways Rent a Car and TbilisiWelcome. Demand is highly seasonal: May–June and September–October offer mild weather and lower crowds, driving higher rental volumes, while July–August remains peak but more crowded. The fleet mix reflects dual use — compact and 4WD cars serve mountain routes to Svaneti and the Black Sea, while electric scooters from JET (with hundreds of parking lots citywide) cater to short urban trips. Payment habits are hybrid: cash remains common for domestic renters, while foreign tourists frequently use cards. Operators must comply with Georgian traffic law requirements, including valid driver licenses (foreign licenses accepted), mandatory third-party insurance, and technical inspection deadlines every two years for vehicles over four years old.

Airport-based rentals

Hertz, Sixt, and Europcar maintain physical desks at Tbilisi International Airport — a key distribution point for international arrivals.

Hybrid fleet demand

Operators serve both long-distance explorers (requiring 4WD cars for mountain roads) and urban commuters (using JET’s e-scooters across hundreds of city parking lots).

EU tourist dominance

Georgia welcomed a record number of visitors from European Union countries in 2025, making EU license acceptance and multi-currency deposit handling essential for Tbilisi operators.

Seasonal price variance

Compact car rentals start at 80–120 GEL/day, while off-season deals drop to ~30 USD (~80 GEL), reflecting strong May–October demand elasticity.

Challenges

Specific challenges for local operators

Seasonal demand volatility

Rental demand drops sharply outside May–June and September–October, creating underutilisation risk for fixed-cost fleets. Off-season daily rates fall to ~30 USD, compressing margins for operators without flexible pricing tools.

Mixed payment infrastructure

While card payments are common for foreign customers, many domestic renters and small operators still rely on cash and bank transfers — requiring manual reconciliation and increasing deposit tracking complexity.

Regulatory compliance burden

Georgian law mandates biennial technical inspections for vehicles over four years old, plus third-party insurance and valid driver licenses — all requiring strict deadline tracking per vehicle.

Damage dispute resolution

Without standardised, timestamped condition documentation, disputes over scratches or mileage discrepancies arise frequently between operators and international renters unfamiliar with local norms.

How Movialy helps

How Movialy is adapted for Tbilisi

Proof & vehicle condition

Movialy records timestamped, side-by-side check-in and check-out photos of bodywork, dashboard, odometer and fuel gauge for every rental in Tbilisi. Automatic odometer and fuel gauge reading from photos reduces manual entry errors during high-volume airport pickups.

Fleet & scheduling

The global fleet calendar shows real-time availability of all cars and scooters across Tbilisi locations — preventing double-booking when managing mixed fleets for airport, city-center, and remote deliveries. AI-suggested best vehicle helps allocate 4WDs for mountain routes and scooters for urban zones.

Money & customers

Movialy records deposits and refunds in GEL for each rental, tracks balances due from EU and domestic customers separately, and logs payments received via cash, bank transfer or card — giving full visibility on overdue amounts and deposit return timing. Smart colouring flags unpaid (red) and overpaid (pink) entries instantly.

Maintenance & deadlines

Movialy tracks mandatory biennial technical inspections and insurance renewals per vehicle, sending automatic reminders ahead of Georgian regulatory deadlines. Oil service intervals are configurable by vehicle type — critical for 4WDs used on mountain roads and scooters with frequent short trips.

Practical tips

Running a car or motorbike rental business in Tbilisi

Capitalize on EU tourist growth

With Georgia welcoming a record number of visitors from EU countries in 2025, ensure your rental process accepts EU driver licenses and lets customers pay deposits in EUR or USD — then record those amounts in GEL using Movialy’s multi-currency ledger display.

Optimize for seasonal peaks

May–June and September–October are ideal months for rentals in Tbilisi, with milder temperatures and lower crowds. Use Movialy’s seasonality analytics to forecast demand by month and adjust fleet rotation — moving 4WDs to mountain-accessible depots and scooters to central districts during these windows.

Integrate scooter and car operations

JET operates hundreds of e-scooter parking lots across Tbilisi, indicating strong urban micromobility demand. Combine scooter and car rental workflows in one system: use Movialy’s per-vehicle status tags (‘rented’, ‘in maintenance’, ‘out of service’) to manage both vehicle types on a single calendar.

Simplify airport pickup logistics

Hertz, Sixt, and Europcar operate desks at Tbilisi International Airport — a high-traffic zone with intermittent connectivity. Use Movialy’s mobile-first app, which tolerates brief 4G drops during check-in, and pair it with the remote internet printer to auto-generate contracts and receipts at your office while staff complete pickups on-site.

FAQ

Common questions

Does Movialy process payments from my customers in Tbilisi?+

No. Movialy does not collect, hold, route, or refund money from your customers. It only records payments you receive via your existing methods — cash, bank transfer, or card — and reconciles them against rentals in GEL.

Can I track deposits and refunds for international renters in Georgia?+

Yes. Movialy records deposits and their refunds in your local currency (GEL), with tamper-proof timestamps and full audit history — helping you comply with Georgian consumer protection expectations for foreign renters.

How does Movialy handle Georgia’s biennial technical inspection requirement?+

Movialy tracks per-vehicle deadlines for technical inspections, insurance, and taxes. It sends automated reminders before each deadline and adds downtime blocks to your fleet calendar to prevent accidental bookings during mandatory service periods.

Is Movialy compatible with JET-style scooter rental operations in Tbilisi?+

Yes. Movialy supports mixed fleets: assign status tags like ‘available’ or ‘in maintenance’ to scooters and cars alike, use the global fleet calendar to monitor occupancy, and generate QR-coded deposit slips for instant on-the-spot handover.

Do I need an internet connection to use Movialy at Tbilisi Airport?+

Movialy requires internet to start a session and load data, but tolerates brief network drops during check-in or check-out. Actions continue locally and sync automatically when connectivity resumes — ideal for unstable 4G at airport terminals.

What’s the cost to use Movialy for my Tbilisi car and scooter rental business?+

Movialy is free for up to 20 vehicles, with no credit card required. For larger fleets, subscription plans are available — billed in USD or EUR via Paddle, our international billing partner.

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