Israel · Tel Aviv

Car rental software for Tel Aviv — fleet management

Tel Aviv rental operators use Movialy to manage scooters, cars and vans — recording check-ins, deposits and payments in ILS with local compliance.

Rental market study · updated on 22/08/26

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Local market

The car and motorbike rental market in Tel Aviv

population

460,000 (city); 4.2 million (Gush Dan metro)

peak season

April–May, July

main visitors

international tourists, business travelers, expats

typical fleet

mix of scooters, compact cars, sedans, vans and minibuses

Market context

Understanding the Tel Aviv car and motorbike rental market

Tel Aviv’s rental market is defined by dense urban mobility, rapid micromobility adoption, and strong tourism rebound. With 100,000 e-bike and scooter users in the city alone, operators increasingly blend traditional car and motorbike rental with lightweight electric options. Tourism recovery is robust: Israel welcomed 1.3 million international visitors in 2025 — up 37% from 2024 — and recorded 109,000 arrivals in July 2026 alone, a 28% increase over July 2025. Demand clusters around Ben Gurion Airport pickups, beachfront neighborhoods like Jaffa and Florentin, and business districts such as Azrieli and Rothschild Boulevard. Payment habits reflect local norms: cash and bank transfers remain common, while card usage rises among foreign renters. Regulatory attention is intensifying — recent updates specifically target scooter registration, helmet mandates and parking enforcement. Unlike other Israeli cities, Tel Aviv hosts the largest concentration of shared-car fleets (e.g., Shlomo SHARE’s 135-vehicle local fleet) and sees higher per-capita scooter ownership, making mixed-fleet coordination essential.

Micromobility density

Approximately 100,000 people use or own e-bikes/scooters in Tel Aviv alone — the highest concentration in Israel, driving demand for integrated scooter and car rental operations.

Shared-car scale

Shlomo SHARE operates 135 shared cars in Tel Aviv — more than any other Israeli city — with new vehicles deployed in dedicated parking spots across high-demand zones.

Tourism rebound pace

July 2026 saw 109,000 tourist arrivals in Israel — a 28% increase over July 2025 — with Tel Aviv as the primary entry point and accommodation hub for international visitors.

Regulatory shift

New rules governing scooter operation, registration and safety equipment are actively rolling out in Tel Aviv, requiring rental operators to maintain updated compliance documentation per vehicle.

Challenges

Specific challenges for local operators

Mixed-fleet coordination

Operators managing both scooters and cars must track distinct maintenance cycles, insurance requirements and regulatory deadlines. Scooter battery servicing and car technical inspections follow non-overlapping schedules, increasing administrative load.

Seasonal demand volatility

Tourist arrivals peak sharply in April–May and July, but drop significantly December–February due to rain and lower travel intent. This creates staffing and fleet utilisation imbalances across quarters.

Deposit handling complexity

Foreign renters often pay deposits via international cards or bank transfers, while local customers prefer cash. Tracking, holding and refunding these in ILS requires precise ledger reconciliation across methods and currencies.

Regulatory documentation

Scooter rentals require separate liability disclosures and helmet provision logs under new municipal rules, while car rentals must comply with national insurance and inspection mandates — doubling document generation volume.

How Movialy helps

How Movialy is adapted for Tel Aviv

Proof & vehicle condition

Movialy records timestamped, side-by-side check-in and check-out photos for every scooter, car and van in Tel Aviv — including automatic odometer and fuel gauge reading from images. This eliminates disputes when returning vehicles amid high turnover in beachfront or airport pickup zones.

Fleet & scheduling

The global fleet calendar shows real-time availability of all 135+ Shlomo SHARE-style vehicles across Tel Aviv’s dedicated parking spots. AI-suggested best vehicle allocation helps assign scooters during morning commuter peaks and sedans for airport transfers in the afternoon.

Money & customers

Movialy records deposits and refunds in ILS for all payment methods Tel Aviv operators accept — cash, bank transfer, card or mobile wallet — and flags overdue balances in red on the operational dashboard. Customer cards store foreign license scans and deposit receipts for audit-ready compliance.

Maintenance & deadlines

Movialy tracks scooter battery service intervals alongside car oil changes and mandatory technical inspections — sending alerts before each deadline. Per-vehicle deadlines include municipal scooter registration renewals and national insurance expiry dates valid in Tel Aviv.

Practical tips

Running a car or motorbike rental business in Tel Aviv

Capitalize on tourism rebound

With 1.3 million international tourists in 2025 — up 37% YoY — and 109,000 arrivals in July 2026 alone, align fleet availability with peak windows: April–May and July. Offer multilingual contracts and accept foreign driver licenses to serve UK, US and EU visitors arriving via Ben Gurion Airport.

Integrate scooters into your fleet

Given ~100,000 e-bike/scooter users in Tel Aviv, add lightweight electric scooters priced at ~$200/week premium. Record battery charge level and helmet handover at check-in using Movialy’s photo-based proof module to meet new municipal safety rules.

Optimize for shared-car zones

Deploy vehicles near Shlomo SHARE’s dedicated parking spots in central Tel Aviv — especially around Dizengoff Center, Rothschild Boulevard and Jaffa. Use Movialy’s occupancy calendar to avoid double-booking across shared and private fleets operating in identical zones.

Streamline ILS deposit tracking

Record all customer deposits in ILS — whether paid via cash, bank transfer or card — and log refund dates manually or automatically. With foreign card refunds taking 3–5 business days, Movialy’s ledger gives visibility on pending ILS liabilities before reconciliation.

FAQ

Common questions

Does Movialy process payments from my customers in Tel Aviv?+

No. Movialy does not process, collect, hold or settle money from your customers. It only records payments you receive via your existing channels — cash, bank transfer, card or mobile wallet — and tracks deposits and refunds in ILS.

Can Movialy handle both scooters and cars in one system?+

Yes. Movialy supports mixed fleets: record check-in photos, odometer readings, maintenance deadlines and deposits separately for scooters, cars, vans and minibuses — all within one dashboard and calendar.

Is Movialy compliant with Tel Aviv’s new scooter regulations?+

Movialy helps you comply by logging helmet handovers, scooter battery charge levels and registration documents per vehicle. It does not issue permits or register vehicles — those remain your responsibility under municipal rules.

How does Movialy work with unstable internet in Tel Aviv traffic or remote pickups?+

Movialy is tolerant to brief internet drops. Check-in actions, photo uploads and signature captures continue locally and sync automatically when connectivity resumes — no data loss during airport pickups or roadside deliveries.

What currency does Movialy use for financial reporting in Israel?+

Movialy displays and exports all financial records — payments, deposits, refunds, invoices — in ILS. You define the local currency at setup; no conversion or FX handling is performed.

Do I need a credit card to start using Movialy in Tel Aviv?+

No. Movialy offers a free plan for up to 20 vehicles, with no credit card required. Paid plans are billed in USD or EUR via Paddle, and local ILS billing is not offered.

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